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5 Best-Selling Products to Sell on Shopify in India

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Dec 21, 2023

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With a projected total of $6.3 trillion in 2023 and a substantial 21.2% of retail sales expected to occur online by 2024, the digital marketplace is a force to be reckoned with. Shopify, in this regard, emerges as a game-changer, offering businesses a robust platform to utilize the immense potential of the digital marketplace.

In this post, we will explore the top 5 best-selling products in India for your Shopify store, curated to align with the diverse preferences of the Indian consumer. Read on!

Top 5 Trending Products in India to Sell on Shopify

Below are the top 5 products to make your Shopify store stand out in India’s dynamic market.

Mobile Phones/Smartphones

The smartphone market in India is projected to grow by 7.20% (2023-2028) resulting in a market volume of US$ 59.1 bn in 2028.
Smartphones are extremely popular for online sales using Shopify for small businesses in India. Online retailers are offering a range of brands and models and are catering to various specification requirements and budgets. This attracts a broad range of customers across the nation.
To thrive in this competitive online smartphone market on Shopify, keep yourself updated on the latest trends, market offerings, customer demands, mobile phone specifications, and consumer preferences. It will help you curate a product selection that resonates with your target audience.

Fashion Accessories

In India, apparel is one of the top selling products in India due to the growing demand in the eCommerce market.
The Apparel market worldwide is projected to grow by 2.82% (2023-2028), resulting in a market volume of US$ 2.00 tn in 2028, while in India, it is projected to grow by 3.85% (2023-2028), resulting in a market volume of US$ 122.50 bn in 2028. The fashion industry includes apparel, accessories, and footwear, which is valued at approximately $820 billion in 2023.
You can add traditional Indian wear, Western fashion, and Indo-Western apparel categories using Shopify for small business listings, which are commonly sought-after. It is important to consider the diverse consumer preferences and regional styles so that you cater to a broad audience.


The Kitchenware market in India is projected to grow by 6.85% (2023-2028), resulting in a market volume of US$ 118.80 m in 2028.
Products like cookware sets, kitchen utensils, storage containers, and innovative kitchen gadgets are in popular demand at small business Shopify.
Make sure you add a range of trending kitchenware products to your listings that cater to various cooking styles and preferences to attract a wide audience considering the best pricing models.

Consumer Electronics

The Consumer Electronics market in India is projected to grow by 5.87% (2023-2028) resulting in a market volume of US$ 92.5 bn in 2028.
Consumer electronics are consistently renowned for eCommerce sales in India. Items such as laptops, headphones, smartwatches, and other gadgets are in high demand.
Make sure you stay updated on the latest technological advancements, offer a variety of brands and models, and ensure competitive pricing to meet the diverse needs of consumers in the contemporary market.

Beauty Products

Beauty products are highly popular for online sales in India on Shopify for local businesses. This market encompasses a broad spectrum, including skincare essentials, makeup, hair care solutions, and personal care items, all of which consistently enjoy high demand.
You must offer a variety of brands and products to cater to diverse preferences, hair and skin types keeping a vigilant eye on emerging beauty trends to stay competitive in the online market.
Apart from this, pet supplies, essential oils, candles, tea, coffee, plants, and greens are gaining popularity. Additionally, kitchen and dining room furniture, books, stationery, rugs, carpets, bed linen, yoga and pilates mats, blankets, water bottles, power tool accessories, jewelry, toys, games, home decor items, sporting goods, fitness equipment, health supplements, convenience foods, and customized gifts are emerging as sought-after categories.


While the products highlighted in this post are anticipated to be top sellers in the upcoming years, it’s important to recognize that merely incorporating them into your business listings is only a fraction of the eCommerce equation.
The real secret revolves around marketing them, attracting the right consumer, and figuring out the best marketing tactics and strategies that can boost your brand reach and grow your profitability in the long run.

If you find it challenging to pick the right courier, contact Shipyaari for the best logistics services and seamless eCom shipping solutions for your business. With Shipyaari, you can manage returns, track shipments, place orders, and (COD) all from a single dashboard.

Frequently Asked Questions

To sell online in India, choose a platform (like Amazon, Flipkart, or your own website), register as a seller, list your products, set prices, and promote your listings through digital marketing and social media.

Electronics, especially smartphones, apparel, and fashion accessories are among the top-selling products in India.

Currently, consumer electronics, fashion apparel, and personal care products have the highest demand in India.

Sustainable products, health and wellness items, electric vehicles, and smart home devices are expected to be in high demand in the future.

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