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Social Media Marketing Strategies for E-commerce Brands in India


Did you know that social commerce has generated a revenue of $724 billion, and by 2030, it will go beyond $6 trillion?
This proves that social media marketing is no longer just a buzzword. It is actively being implemented across companies that want to thrive in this competitive world. As a company, you can either hire a social media marketing e-commerce expert or outsource the function.

However, different strategies can be employed by the existing employees of the company to grow the e-commerce business. In this article, we will take you through different social media market strategies and how they can positively impact the growth of the business.

Effective Social Media Marketing Strategies for E-commerce Brands

Let’s deep dive into different social media marketing for e-commerce strategies.

1. Build Brand Awareness

Social media marketing for e-commerce is a very important tool for making people aware of a particular brand. While there are multiple e-commerce companies, they are still struggling with the right strategy.
Nothing is better than promoting your brand on multiple social media channels. These platforms can highlight your company’s values and what you want to achieve as a new-age e-commerce company.
You need to focus on the following if you are making use of social media:
Listen to your customers and understand their demands, buying behaviors, and other patterns.
Have a clearly defined business objective that reinstates why your e-commerce business exists.
Once the objective is in place, you need to figure out how the objectives will be met.
Different social media tools are curated for different business needs. It is important to carefully pick the ones that add value.

2. Use Social Media Platforms to Advertise

E-commerce companies heavily rely on advertisements. While most e-commerce companies use traditional modes of advertising, e-commerce companies need to consider social media advertising.
The best part about using social media to advertise is that with little effort, you can reach a large number of people. You just need to identify your target audience. However, advertising on social media platforms is challenging.
You will need to create a very strong content strategy and define the right conversion metrics. Therefore, you need to decide on the goal that you want to achieve before you jump into social media advertising.
A few important content strategies that will come in handy if you want to make use of social media marketing are:

  • E-mail marketing
  • Mobile Marketing
  • SEO and SEM

Different tools will also help you make the results measurable. Most social media apps have a metric measuring mechanism, which you can use to understand the performance of your initiatives.

3. Sell Directly on Social Media

The flexibility social media companies provide today is unmatched. While you can use platforms like Facebook and Instagram to make people aware of the brand, you can also use them to sell to people directly.
These platforms have collaborated with companies like Shopify to build a marketplace of their own. The platforms help you in extending the avenues from which you can make sales. E-commerce companies can create an Instagram Shop or a Facebook Shop and sell to their companies directly.

4. Engage with the Consumers

Social media is the best platform to know your consumers better. When you put your content out there, your potential buyers will also show interest in your existing social media pages. Therefore, you should use these platforms to engage with them.
As an e-commerce company, you should strive to make your social media pages an ultimate source of information. You should also provide a forum for customers to ask questions and give feedback, which contributes to making the business trustworthy.
Also, if you want to engage better with consumers, you can like or comment on their comments using your official business handle.

Final Words

Social media marketing has changed how businesses operate. While there are only a few e-commerce companies that are leveraging social media to their advantage, it is important to understand what is working for them.
As an e-commerce owner, you should also learn the art of social listening. Once you start observing the trends shaping the e-commerce industry, you can start leveraging them.
With Shipyaari, e-commerce companies can understand consumer sentiment and can scale up their business by improving deliveries. The platform also empowers D2C companies and marketplace sellers by helping them with the best logistical solutions.
So what are you waiting for? Contact Shipyaari today!

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