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5 Strategies to Improve Customer Experience in Ecommerce Business


Feeling the pressure, competition, and complexities revolving around your e-commerce business?

Amid the current economic downturn, budgets are indeed shrinking, yet expectations for growth remain ambitiously high. This is precisely why it is the ideal time to follow key strategies to boost e-commerce customer service and take your ecommerce business to the pinnacle of growth, profitability, and success.

In this post, we will explore some of the most successful e-commerce strategies that can take your business to newer heights and maximize conversions of leads into consumers.

Read on!


5 Ecommerce Business Strategies to Check Out

Wondering how to improve customer experience? Below are the top 5 strategies that will ensure success and drive positive ecommerce customer service:


1. Learn Everything about Your Customers

An ecommerce business can get 3%-5% more sales through marketing campaigns that are customized according to different audience segments. This proves how important it is to segment your consumers into subgroups that can be highly targeted, like:

  • Demographic groups based on age and gender
  • Psychographic groups based on personality and values
  • Behavioral groups based on habits
  • Geographic groups based on location

Moreover, 80% of your clientele expects personalized treatment; thus, it is imperative to leverage your audience – whether ‘impulsive’ or ‘thoughtful’ with personalized offers based on effective segmentation.


2. Harness PPC, SEO, and Email/SMS Strategies for Audience Engagement

Use marketing tactics that can grow your business awareness, increase customer loyalty, and eventually improve your business ROI. PPC advertising is a great way to acquire new traffic and drive more people to your site, while you end up paying only when someone clicks on your ad.

Optimize your website content with SEO to drive site rankings and build your domain authority, as 81% of consumers start their search for products and services on Google.

You can improve your SEO by following the steps mentioned below:

  • Use the right keywords on your website content
  • Optimize your site for mobile
  • Build backlinks and optimizing product descriptions
  • Add a valuable CTA
  • Increase page loading speed
  • Use high-resolution images

Almost around 49% of consumers like to receive promotional emails from their favorite brands, while 48% of customers prefer receiving brand updates via SMS. So make sure you research properly and use these channels to your advantage.


3. Engage with Your Audience through Social Media Platforms

If you’re seeking a platform to engage with both existing and potential customers seamlessly, look no further than social media! 

Global social media sales have almost reached $1.298 billion in 2023. On average, a user spends more than 2 hours on social media platforms like Instagram, Facebook, TikTok, Snapchat, etc. And today, there are 4.8 billion social media users. This showcases how important it is to benchmark your performance, exceed consumer expectations, excel in competition within your industry, gain valuable insights into the habits and interests of your audience, and explore new opportunities.


4. Increase Your Conversion Rate with Reviews and Customer Testimonials

Around 95% of shoppers read online reviews before purchasing, while 86% of customers hesitate to do business with a brand that has too many negative reviews. This proves how reviews can have an immense impact on customer decision-making and give them the confidence to trust the brand.

So besides personal recommendations, modern consumers, make sure you give equal weightage to online customer reviews, ratings, feedback, and testimonials.


5. Work on your Ecommerce Shipping Strategy

If you are wondering how to improve customer experience, make sure you drive a unique brand experience by offering your customers an excellent ecommerce shipping strategy. 

Follow the e-commerce shipping solutions mentioned below to enhance business efficiency:

  • Collaborate with professional e-commerce courier services that ensure that packages arrive on time. 
  • Analyze your competition, learn about your customers, consider your cost factor, and offer free shipping.
  • Charge real-time e-commerce courier rates or offer flat-rate shipping according to the type and value of products.
  • Choose a trusted shipping carrier, package your products well, include insurance on high-value items, and establish a return shipping strategy.
  • Customize free shipping according to delivery timelines – don’t forget, customers don’t mind waiting longer for the product as long as they don’t have to pay for shipping. 



Follow the fresh strategies mentioned above for developing, scaling, and promoting your e-commerce business in today’s landscape. Use these techniques to grow your revenue and lay a foundation for a profitable ecommerce business.

To learn more about how to improve sales and growth, consult the professionals at Shipyaari. This fully managed logistics enabler offers key e-solutions to help you take your business to new heights. Also, explore Shipyaari Delta, an exceptional product offered by us to send automated WhatsApp communications to your end customers that reduces RTO (Return to Origin) and helps you maintain a seamless and efficient communication channel. 

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