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Importance of Automated Communication in Your Business


Have you ever wondered how businesses deal with the constant flow of information?

The simple answer here is communication.   

Whether you are a distributor, supplier, or client in a warehousing business, there is nothing you can do without some form of communication with another.

With almost 97% of organizations considering business process automation a crucial requirement for digital transformation, automated communication is one of the best ways to achieve all these goals. Most businesses look for tips to improve their communication strategies to enjoy streamlined workflows, better customer engagement, and lower operational costs.

It leverages the latest technology to automate routine business communication tasks, such as email, SMS, and social media communication, to be able to reach customers at scale.

In this post, we will learn more about automated communication and the importance of the same for warehousing businesses today. 


Automated Communication System: What Is It?

An automated communication system refers to a specific tool that offers a central interface for various types of communication that take place in a warehousing business. This means that you can access all your business communications in one single location, thus lowering the instances of missed or overlooked messages. 

There are several different types of communication automation systems available for businesses. Among these are-

  • Email marketing automation- Make use of software to automate email marketing tasks such as the creation, scheduling, and sending of email campaigns. 
  • Chatbots and virtual assistants– Simulate a conversation with human users to help businesses offer customer support, answer frequently asked questions and more.
  • Social media automation– Help businesses manage their social media accounts by automating repetitive tasks such as scheduling and publishing posts, tracking mentions, or analyzing engagement. 


Importance of Automated Communication 

There are a range of benefits that warehousing businesses can get from automated communication systems. Some of these are listed below-


1.  Enhances Business Efficiency

One of the key advantages of automated communication systems for warehousing businesses  is that they can improve the efficiency of communication to a great extent. 

Leveraging the best communication automation platforms, businesses can easily automate manual, time-consuming, and repetitive tasks, such as scheduling appointments, sending emails, and much more. 

Besides, it also allows you to focus on more important strategic business tasks, such as creating relevant content and developing marketing strategies. Data also suggest that for 49% of organizations, the biggest benefit of marketing automation is saving time on repetitive tasks and facilitating personalized customer communications. 


2.  Improves Customer Engagement and Satisfaction

Automated communication also helps businesses improve their customer engagement manifolds.

With automated communication in place, businesses can offer timely responses to customer queries and complaints, leading to enhanced customer experience overall. 

Apart from that, this kind of communication can also be personalized to individual customers, thus increasing the chances of them engaging with the brand more. 


3.  Helps Nurture Relationships with Clients & Leads

Whether you’re communicating with your existing clients or prospects, relevant, tailored, and responsive communication helps you have engaging conversations. Especially at the time when they expect it most. 

Automation allows you to track your readers’ interaction with your messaging as well as collect more relevant data. This helps you get to know your contacts better over time and send more personalized communications. 

Apart from this, it also helps you improve:

  • Customer engagement
  • Lead conversions
  • Business Marketing


4.  Gives you the Advantage of Multi-channel Communication and Scalability

By using the right automation communication system, your business can pre-build responsive communication journeys across multiple channels. Once launched, these multi-channel communications run automatically in the background, contacting people on the best channels at the right times. 

Additionally, you can also reach out to customers for a follow-up via another channel, such as SMS or voice broadcasting, if they don’t read the message or email within a specified time.

Yet another benefit here is that the integrated, cross-channel platforms such as this are quite scalable, as it doesn’t take any additional manpower from you to manage. Automated communication journeys can grow and scale easily with minimal amounts of administrative effort.



Communication automation is an integral aspect of any warehousing business’s operation processes. Automated communication systems work through a centralized interface to create, manage as well and send multiple forms of repetitive communications to the respective audience.

If you are also looking to benefit from automated communication, contact Shipyaari today. We are one of the best courier aggregator service providers that offers completely integrated, technology-backed, and data-driven logistics. 

Shipyaari Delta is another excellent product you can leverage to send automated WhatsApp communications to your end customers in order to reduce RTO (Return to Origin). Some of the key features of this product include address confirmation, order confirmation, the option to convert COD orders to prepaid ones, real-time order tracking, and so on. 

 Try out a demo for free today to learn more!

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